Software Technology has been around for decades now and its ability to ‘eat’ the world- to disrupt and re-organize traditional industries has been evident and proven. Media, Banking, Telecom, Automobiles, Services, Retail, energy, Transportation, Healthcare etc, think about a sector and practically everything imaginable has been invaded or influenced by software.
What is important to note now is the paradigm change- software isn’t eating the world, but its ability to ‘orchestrate’ people, resources, and processes, make intelligent decisions and enable a global connected workforce to create value is the real force driving disruption today. UBER & OLA orchestrates the physical movement of cars and travellers connected to cloud/internet with algorithms making intelligent decisions. Facebook intelligently identifies content that is most relevant to a particular user. Airbnb is a market-making APP that allows creation of an alternate market for accommodation. Naukri, MakemyTrip, BookMyShow, Paytm are the other stories that we are well aware of.
You will have noticed that the nature of the software has not changed. What has changed though is the ability of the software to organize labour, resources, make intelligent decisions driven by connectivity and data giving rise to a new business model on a PLATFORM, with software mediating social and business interactions.
Business Models of the future would affect ‘Demand” and ‘Supply’ by bringing all stakeholders on a platform MARKETPLACE; plug and play business model allowing connected users to orchestrate efficient interactions allowing to scale and grow rapidly.
Marketplaces have been incessantly reinvented, but its core concepts have consistently proven to be a highly efficient and effective model for doing business.
The platform marketplaces are scalable, defensible and vastly valued with substantial benefits for both buyers and sellers.
The evolution of marketplaces is one of constant, uninterrupted progress. Even with the modernization of today’s business economy, we still see the age old marketplace’s principles and concepts being used in present-day business.
Marketplaces are unique; they don’t just serve one base of customers, but they connect buyers and sellers, service providers and consumers. As the benefits of using this model continue to prove themselves, we continue to see more and more sectors adopt and utilize the marketplace approach for their businesses.
In Logistics an example of this implementation can be seen with a pioneering effort from VALUESHIPR , who employs this model to provide an efficient platform for both SHIPPERS and TRANSPORT PARTNERS to connect with one another. This delivers incredible efficiency, value to the stakeholders like never before.
Benefits for Consumers
So what makes this model so successful for let’s say, consumers? Beyond the obvious benefits correlated with convenience and having everything in one place, there are a plethora of reasons. For one, marketplaces also permit consumers to compare quotes from various providers and enjoy both greater trust and greater transparency in the form of verification, reviews and ratings, which in turn leads to superior service and more competitive pricing from suppliers/sellers.
It gives the customer added product choices, as well as the ability to see aggregated options on a single platform. This allows them to see the most reasonably priced or highest quality products easily and in the process, feel more in control when making purchasing decisions.
Benefits for Sellers
The beauty of the marketplace is that it is extremely beneficial for all parties involved. Not only does it help consumers, but also the advantages for sellers are immense.
Building or prospecting a customer base can be a time-consuming process, but with marketplaces, there’s already an existing network of consumers ready to make a purchase. Especially for small business owners, who don’t have the resources to establish their own eCommerce business or website, a marketplace allows them to build a reputation and gain visibility without spending much cash.
Other benefits are technology, automation, fulfilment Tracking technology, Call centre, payment systems etc makes it a very powerful proposition at lower costs.
Win-Win-Win Proposition for the Cargo and Shipping sector
Getting control and navigating the unorganised world of Indian Logistics & Cargo shipping sector can often prove to be complex and sometimes frustrating. A successful marketplace model must consistently be a win-win model: transporters getting connected to loads and shippers getting a fair value and a trusted transporter are the key drivers. This is one of the pivotal reasons why many developed nation logistics have adopted the marketplace model and there are benefits to see for both the shippers as well as the freight forwarders.
The platform provides transporters with the opportunity to maximize their productivity and asset utilization, and as a result lower costs for shippers. The marketplace approach in logistics also ensures added transparency, providing buyers and sellers with peace of mind by letting them know whom they are doing business with. Fundamentally, it allows transport suppliers that are listed on the platform to obtain superior leads, reach more small businesses and manage all of their transactions in one place.
Valueshipr: Hassle free Shipping and Cargo Movement
With today’s advanced technology, VALUESHIPR‘s goal is to organize, build trust and transparency, provide efficiency and value to all stakeholders. Visit http://www.valueshipr.com/“. REGISTER